EMAIL MARKETING PRICING MODELS

Email platforms commonly price accounts by subscriber count, monthly sends, included features or a combination of all three. Compare the limits that apply after an introductory period and estimate what the same list may cost after it grows.

Free Plan
$0
limited use
  • Small subscriber allowance
  • Monthly send limits
  • Basic templates
  • Provider branding may appear
By Sends
EMAIL
volume based
  • Useful for infrequent campaigns
  • List size may be less important
  • Automation can use the allowance
  • Watch monthly rollover rules
Advanced
CUSTOM
feature based
  • Deeper automation
  • Team permissions
  • Advanced reporting
  • Dedicated support options

What belongs in the real cost?

Include required add-ons, extra users, template or landing-page tools, dedicated sending options and charges for exceeding a monthly allowance. A plan that looks inexpensive for a new list may not remain the best value after a year of growth.