AIOP Response supports permission-based email marketing. The website does not send campaigns or host subscriber lists, but the practices described here are the standard expected in responsible email programs.
Send marketing email only where there is a valid basis to do so. Do not use harvested addresses, purchased lists with unclear permission or deceptive signup methods.
Messages should identify the sender accurately, avoid misleading headers and include the physical or other contact information required by applicable law.
Every marketing message should provide a clear, working way to stop future email. Requests must be honored promptly and the address should remain on a suppression list when necessary to prevent accidental resubscription.
Remove invalid addresses, investigate complaints and secure subscriber records. A large list does not justify sending to people who did not ask to hear from the sender.